HEX APPEAL: TOVE LO'S WITCHY COMEBACK

Nogari

14 May 2026

Joshua Magazzu

Calling all witches and bitches! Tove Lo has returned, and she's ready to cast a spell over the music world! She has just released the lead single from her highly anticipated upcoming album ESTRUS, titled “I’m Your Girl Right ?” This marks her first release since the electrifying HEAT EP with SG Lewis in 2024. With this new single Lo dives headfirst into a bold, transformative era.

The new single is catchy, mysterious, and witchy. It’s the ultimate coven anthem pulsating with a dark, sexy beat that lures you in and doesn’t let go. Lo’s signature style has always pushed boundaries, and “I’m Your Girl Right ?” is no exception. The song’s haunting melodies weave together with driving synths, creating an atmosphere that’s both seductive and elusive. Listeners are swept into a world where heartbreak and desire collide under the glow of a midnight moon with a howling wolf nearby.

The music video for “I’m Your Girl Right ?” is a visual feast that perfectly matches the song’s witchy and dark energy. Channelling strong Handmaid’s Tale vibes, Tove Lo appears alongside a coven of dancers, using movement ot represent a cult-like society. Every frame is laden with symbolism, from spell-casting choreography to scenes of female unity and mysterious transformation. The result is a haunting, enchanting visual journey.

Beyond the captivating sound and visuals, the single hints at ESTRUS’ upcoming themes: identity, vulnerability, and feminine power, all wrapped in a cloak of dark pop. It’s a direction that feels perfectly timed: pop’s witchy, mystical resurgence is in full swing, with artists like Florence + The Machine and FKA Twigs conjuring similar atmospheres. But Tove Lo’s approach is uniquely her own: equal parts raw confession and playful provocation.

So what are you waiting for ? Gather your nearest ghouls, gals, demons, witches and bitches and get ready to dance under the spell of Tove Lo once more.

rating: ⭐️⭐️⭐️⭐️